Share your vision for the Third Crossing branding

As construction of the Third Crossing approaches completion, the City of Kingston invites community members to complete a brief branding survey to share their vision for the bridge.

The bridge’s new name, Waaban Crossing, and related branding will be integrated into interpretive and directional signage, planning for future artistic installations, as well as the continued development of educational, community-based programming.

“These branding guidelines are being developed to communicate the greater meaning of the bridge, and to celebrate the history, culture and contributions of Indigenous communities in the region,” says Jennifer Campbell, Director, Heritage Services. “We welcome the community’s input, which will guide how the name will be represented once the bridge is complete.”

Following the announcement of the community-selected name at the City Council meeting on March 22, a request for proposals was launched, inviting prospective proponents to submit proposals for the branding guidelines. Through this process, BmDodo Strategic Design was selected in May 2022, and has met with staff to begin discussions.

The use of “Third Crossing” will continue until the bridge construction is complete and the bridge officially opens at the end of 2022.

How to get involved:

  • Complete the branding survey on Get Involved Kingston by 4 p.m. on June 27.
  • Request a copy of the survey by calling 613-546-0000. (A postage-paid envelope to return the survey will be included.)
  • Complete the survey by phone with City staff by calling 613-546-0000.