TORONTO, Nov. 18, 2021 – Today, The Salvation Army officially launches its 2021 Christmas Kettle Campaign, the organization’s largest public fundraising drive of the year in Ontario. The Salvation Army provides practical assistance in 150 communities across Ontario to vulnerable individuals at Christmas time and throughout the year. With the ongoing pressures of the pandemic and the impact of inflation on low-income families and individuals, it is expected that the need for support will continue to grow in the coming months.
With a goal to raise $12 million in Ontario, the Christmas Kettle Campaign enables The Salvation Army to provide practical assistance to thousands of families and individuals who have met with hard times. This year, due to the coronavirus, more and more people are facing new financial challenges and frightening realities.
“We are so very grateful for the generosity and support of our donors and community partners that helped us provide hope to 1.1 million individuals and families last year,” says Glenn van Gulik, Divisional Secretary for Public Relations, The Salvation Army Ontario Division. “Demand for assistance from across all facets of society is on the increase, making the programs and services of The Salvation Army as important as they have ever been, and your continued support during our annual Christmas Kettle Campaign is essential in helping our communities’ most vulnerable.”
Jean Lemay knows firsthand how The Salvation Army’s Christmas Kettle Campaign supports vulnerable individuals and families. Having struggled with addiction and homelessness, Jean knows what it is like not to have a safe and warm place to live. The Salvation Army helped him overcome his addiction and he is now an employee of The Salvation Army Gateway Linens and Disposal Services in Toronto.
“Being around the Salvation Army and the Gateway Shelter gave me a sense of security for the first time in years. The Gateway Linens program helped me to stay focused on my recovery,” Jean says. “There is purpose to what I am doing here and there is a greater sense of accomplishment because of The Salvation Army.”
Last year, across the country, The Salvation Army helped more than 2.1 million people, providing 2.8 million meals, assisting 245,000 people with Christmas food hampers and toys, and over 1.5 million with food, clothing or practical help.
The demand for food and practical assistance is increasing. Last year in Ontario, The Salvation Army provided 1.4 million meals at our emergency shelters and feeding programs, 47,000 individuals were helped with developmental and mental disabilities, and 6,300 meals were served in school breakfast programs.
Contributions to the kettle campaign also allow The Salvation Army to continue operating its life-changing programs, such as substance-use recovery, housing support, job and skills training and budgeting classes. At 2,000 kettle locations across Canada, every donation to a Christmas kettle remains in the community in which it was given, to support local needs.
Each year, The Salvation Army relies on the support of thousands of kettle workers who volunteer their time and energy to collect donations at each of our kettle locations across the country. Furthermore, the campaign would not be possible without the support of numerous corporate partners who allow Christmas kettles to be placed at their stores or an opportunity to donate.
Beyond donating to The Salvation Army’s physical Christmas kettles, donations to the 2021 Christmas Campaign can also be made at SalvationArmy.ca, by calling 1-800-SAL-ARMY (725-2769), via mail to The Salvation Army, 2 Overlea Blvd, Toronto, ON M4H 1P4.